Circus Camp Logo Design Notes

Logo for our 20th anniversary - www.CircusCamp.ORG

Circus Camp is an Atlanta based summer (and winter) camp for children age 5 and older. We teach all manner of circus skills, including trapeze, web, silks, lyra and other aerial equipment. Also juggling, clowning, magic, acrobatics, tightwire, theatre and lots of other fun stuff. It's a very popular camp, and the kids have a blast!

This type of font has been overused in my opinion, but it's still a good font.

The colors work well in a circus theme, especially kids oriented, but I wanted to avoid the standard circus font. It's good, but we've been using it for a long time, plus so many other circus schools and camps us it. I wanted to give the logo an up-to-date look. However, that old font really said "circus", so I needed something else to make that statement. That's why I used the tent top. I've seen something similar used on a couple of other circus logos, and I liked it.

Another property I wanted for this logo was flexibility. It looks good just about any way it's scaled, whether proportionally, stretched vertically or horizontal. That's a very useful trait when laying out a page.

The "20 Years" is just for this years version, of course. The logo still works fine without it, and other text can be inserted either to the left or right of the tent top. Or both, although I prefer to the right because the flag is a helpful pointing device. Of course, the flag could just as well be pointing to the left to help guide the viewer's eyes that direction on the page.

I also designed a version that better fits a horizontal space, such as a web banner ad.

I've been using this one more and more.