Showing posts with label back of room sales. Show all posts
Showing posts with label back of room sales. Show all posts

Instant Author Kit - New & Improved!

You can be an author and not write a word!

Learn Magic cover
One of the ten new cover designs available.

For years I've been selling my Learn Magic instant author kit. Up until now it's been a series of PDF files that the purchaser then edits themselves with their contact info, name, photos, etc. It's been well received critically...
This is without a doubt the BEST back of room sales book I have ever come across. What makes this so great is that you get SO many options to customize it. This is a no-brainer if you want to have a personalized magic product to sell after your show.
Paul Romhany, editor Vanish Magazine.
Review page 190
October/November 2013 issue.
VanishMagazine.com

But it hasn't sold nearly as many as I first expected. I got to thinking, how could I make this more appealing. Why are people hesitant to buy? Then I realized...

OK, So I Cheated a Little

The one-book version of my
Learn Magic instant author kit
in black and white with a color cover
which also includes 9 extra color covers.

I developed an instant author kit, called Learn Magic, which I sell to other magicians. It's a pre-written instruction book for young magicians that has blank sections on each of the 44 pages and cover.

When purchased, the buyer has full re-sale rights which means they can add their name and contact info to the pages and cover, then print them and sell them as their own magic book. Of course, they can't sell them as an instant author kit, just as a buyer of a clip art collection can't turn around and sell that collection as clip art.

These are popular to sell after shows, as a BORS item. BORS - Back Of Room sales. Many magicians often double their fees by setting up a "souvenir stand" and selling items after the shows. This is a good way to make money from clients looking for a free show to be donated. Agree to do the show but only if you can sell stuff afterward.

When I originally designed this book, I used color photos. This took a lot of time, and I learned a lot about photography in the process. So far so good. The hands you see in the photographs are mine, since they were readily available and I knew the tricks I was teaching.

My friend Ken Scott (one of the best children's entertainers in the country) bought a copy of Learn Magic and had great success selling them after his shows. One day at a convention, I think KIDabra, he related a funny story where a child, having just bought a copy, asked Ken why his arms weren't hairy like the pictures in the book. Funny, but it got me to thinking... The kid's got a point. If a magician wants to sell this book as their own, color photos of my hands and arms won't always match theirs. The magician may be a woman, or African American, or non-hairy. I had a problem...

• • • • • • • • • • • • • • • •
Grand Illusions

Here is a wonderful YouTube channel about toys, optical illusions, magic tricks, and other interesting items presented by Tim Rowett in the UK.